To give an idea of the role and the responsibilities required for this role, please see below.
• Responsible for maximising the visibility of all Taaleem Schools across selected markets (UAE and internationally) and audience segments.
• The purpose of this role is to generate demand and drive customers to interact with Taaleem’s School brands and to drive awareness and engagement, leading to successful achievement of our parent recruitment goals.
• Responsible for shaping, planning and implementing advertising led marketing campaigns across all media.
• Post holder will lead on the design of campaign plans and outputs across all relevant media, with a specific focus on digital, social, and third-party, including OOH advertising.
• Assistant Marketing Manager (Campaigns) will play a pivotal role and coordinate all campaign activities between our agencies, internal stakeholders at Taaleem’s Schools and senior management.
• He/she will collaborate with both external agencies and in-house teams to brief, devise and execute creative campaign concepts, manage development of campaign elements, oversee production and media placements in order to maximise ROI. Post holder will also be responsible for active monitoring and reporting on campaign performance.
• A key contributor to the Marketing and Admissions team, he/she will work closely with CMO, Marketing Manager, Campaign Manager and Customer Experience and Admissions Manager to ensure the overall alignment of all campaign outputs with a successful customer journey.
